Innovation Management with BIG Social Media Monitoring
New innovations for your company for free? Say "yes" to Social Media Monitoring by BIG
How can I make my products even better?
Which features do my target audiences want?
Which demands can I cover with new, innovative products?
Which trends are developing in my industry?
In the past, you could only counteract this rate of failure by using market research tools AFTER you had already brought the new products to market maturity – and even then the validity of the data was far from perfect. After all, any focus group is aware of the "laboratory setting", causing behavioral adjustments.
Consumers have started to exchange ideas about products
Social media has changed this paradigm in a fundamental way. Consumers have started to exchange their opinions about products in communities, forums and blogs, assessing them, revealing their defects and communicating about demands that were not met previously. Through this behaviour, new communication channels offer you invaluable potential to collect and understand the knowledge and demands of your target audience and make them your own – and devise new features and innovations based on these insights.
To facilitate this process, real time social media monitoring with BIG CONNECT is the right choice. It provides you with relevant posts from the entire web, sorts them according to subjects and relevance and provides you with valuable insights into the communication of your target audiences – hence giving you the upper hand when conceving or considering new products.
Which one of our products can support you in your everyday tasks?